On the 7th of February, local businesses gathered at the Donnybrook Balingup Chamber of Commerce and Industry for a transformative workshop, “Create Your Brand on Canva.” Led by the Digital Marketing Specialist, Jerry Hoekman, the event promised to unravel the mysteries of graphic design on Canva, empowering businesses to craft visually appealing and impactful brand identities.
Tailored for Every Business Journey
The workshop catered to a diverse audience, ranging from self-employed individuals to entrepreneurs nurturing their passion projects. With a focus on both start-ups and existing businesses looking to refresh their brand, the event aimed to equip participants with the skills necessary to navigate the digital landscape effectively.
Mastering the Basics: Defining Your Brand Identity
The foundation of any successful brand lies in a clear and compelling identity. Jerry Hoekman guided attendees through the process of defining key elements such as logo colors, fonts, and the underlying purpose of their businesses. Participants left with a newfound clarity on how to communicate their brand essence visually.
Canva Unveiled: Basics, Possibilities, and Advantages
A brief but insightful introduction to Canva served as a gateway to a world of graphic design possibilities. Attendees gained a starting point of the platform’s basics, unlocking its potential and advantages for creating stunning visuals. From selecting complementary colours and fonts to brand templates, participants learned how to harness Canva’s features like the brand kit for maximum impact.
Personalized Digital Marketing Assistance: Jerry Hoekman Goes 1:1
Following the workshop was the personalized touch offered by Jerry Hoekman. After the main session, Jerry made himself available for one-on-one digital marketing assistance. This unique opportunity allowed attendees to address specific challenges, receive personalised advice, and refine their digital marketing strategies with an expert’s guidance.
Supporting Local Growth: DBCCI Facilitates Connections
The Donnybrook-Balingup Chamber of Commerce and Industry played a pivotal role in facilitating the workshop, emphasising their commitment to supporting local businesses. Beyond learning valuable skills, attendees had the chance to connect with fellow entrepreneurs, fostering a network that extends beyond the workshop walls.
What’s Next: “Ignite Your Business” Workshop
The success of “Create Your Brand on Canva” sets the stage for the upcoming workshop, “Ignite Your Business,” scheduled for March 20th. This session will delve into creating a clear focus for businesses and building effective business plans. Interested participants can reach out to the DBCCI or IPS business advisory to secure their spot at the Donnybrook Balingup Chamber office next to the Donnybrook Bendigo Bank.